Matthias Tratz, MA

.de @ ma t h n ka il




working on frameworks to advance design with the combination of visual rhetorics, communication science and artificial intelligence


Since 2008 owner of the bureau hochkant • work for clients: Mercedes-Benz, Siemens, Bosch Rexroth, VW Gläserne Manufaktur Dresden, FH Salzburg, Stadt Ingolstadt, and many more • work experience at gondor design culture and PHOCUS BRAND CONTACT • design research at Empirical Aesthetics Research Lab


research

current research projects

Mapping the German-speaking design research landscape
work in progress (2019)

City rankings in comparision with cultural aspects of urban environments
upcoming

projects

selected projects and concepts

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seamless mobility and sightseeing app

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interface for university software

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interactive museum gallery app

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austrian design wild week 2019

LECTURE

2019

Design research in the DACH region,
IConCMT, FH St. Pölten

Design research and artificial intelligence,
Universität für angewandte Kunst Wien

2018

Mobility as user-experience and public transport on rivers,
Salzburger Verkehrstage

2017

Design – theory and practice: discourse, applied research,
machine learning, FH Salzburg

2016

Visual Rhetoric, HKB Bern

2007

Workshop on the planning of Gießereigelände, TH Ingolstadt

WRITING

2016

Poster Design versus Art. A comparison of different purposes

2015

Considerations to a definition of social design, IDPURE, Nr.35

2014

To the sovereignty of visual communication

2013

Design theory as social reflection

Urban Diversity. Perspectives on urban planning, FH Salzburg

2011

The aesthetic theory in relation to the intention of a corporate design

Von Außen nach Innen. Gastprofessuren. p.19-22, FH Salzburg

2010

The theory of the smattering of knowledge in relation to the dematerialisation of media

RESEARCH / MEMBERSHIP

Austrian Design Network
Research network

MMA Alumni
alumni and professional network

AWARDS / PRIZES

2018

Forum Mobil, Salzburger Verkehrstage, international competition for mobility

2016

CAMPUSonline, TU Graz, interface design competition

2014

Think out of the Box Award, for the advancement of higher education teaching,
FH Salzburg

2013

Featured on Typographic Posters

Featured on trendlist

2011

Austrian State Prize 2011, multimedia and e-Business
(advancement award)

2010

Featured on Behance Network (branding)

2009

Ein Hartz Für Berlin, contest

2008

Featured on Behance Network (typography)

Deutscher Jugend-Multimediapreis, MB21, Dresden

2007

Deutscher Jugend-Multimediapreis, MB21, Dresden

2006

Jugend-Kunst-Preis, Deutsche Bank Stiftung, Duisburg

Crossmedia Award, Munich

PUBLICATIONS

2015

MEMOVOCO calendar 2016, Luczak / Scheuring

TYPODARIUM 2016, Hermann Schmidt Mainz

100 Ideas that Changed Advertising, Laurence King Publishers

2014

TYPODARIUM 2015, Hermann Schmidt Mainz

2013
2012

poster design 2, Feierabend Unique Books

TYPODARIUM 2013, Hermann Schmidt Mainz

2010

new textile design, Feierabend Unique Books

port01 Stadtmagazin, Ingolstadt (Mai 2010)

2009

Interview, DONAUKURIER (Sept. 2009)

new graphic design2, Feierabend Unique Books

logo2, Feierabend Unique Books

best of poster design, Feierabend Unique Books

2008

Interview, intv Ingolstadt

CYNETart_08, Dresden

2007

Deutscher Jugend-Multimediapreis, MB21, Dresden

2006

Jugend-Kunst-Preis, Deutsche Bank Stiftung, Duisburg

Crossmedia Award, Munich

EXHIBITIONS / EVENTS (selection)

2019

Ars Electronica Festival, Past, Present and Future Perspectives of Design
with Academic Design Network Austria

2013

Urban Diversity, perspectives on urban planning, Salzburg
opened by lecture series with Imke Plinta and Christoph Laimer

2012

ADC Festival Nachwuchswettbewerb, Frankfurt a.M.

2011
2010

ADC Festival Nachwuchswettbewerb, Frankfurt a.M.

2009

Semaine Folle, ESAD Reims, France

2008

BBK, 18-28 Junge Kunst, Ingolstadt

Ingolstädter Designgespräche, Ingolstadt

2007

Frontline Best of Newcomer Award, Hamburg