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Matthias Tratz

Researcher, Designer
& Data Scientist

I help you build digital products. I enjoy to find innovative solutions in the intersections of design and data.


freelance and holding lectures

Design is shaped by cultural, societal and narrative patterns. And in reverse design impacts our lives.

My expertise is to

make sure your ideas get understood.

I studied design as well as communication science in Austria and France. My focus is to create purposeful design solutions, which help users. Thereby I have a passion for applying research methods to gain a deeper understanding.

Over time my work was awarded with various prizes and recognitions, including the Austrian State Prize, and has been published in Typodarium and Laurence King.

I also write and research about design and data science, and held lectures at the FH Salzburg and the Kunstuniversität Linz.

worked for (incl. at agencies)


Even the best ideas have to be understood by their users.
Make sure, you solve real problems in order the to create value.

  • Design Research
  • Clustering, Classification, Regression Analysis
  • Data Storytelling
  • Product Development
  • Brand Strategy
  • Design Systems
  • UX / UI
  • Research Methods
  • Data Visualization / Literacy
  • Impact of AI on creative industries


Process models and visual mapping help to focus on the essential and build relevant products.

selected work

featured research

How to choose a visual style for your website: fit to your industry based on data insights

ongoing research

Shaping the future of design

This model aims to predict visual design solutions with the help of machine learning.

visual solution space

Start your next project in three simple steps

  • send an inquiry about your project
  • we define your goal and you get an estimate
  • you decide to start the project

Write me for projects, consulting,
workshops, talks or lectures.