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Matthias Tratz

Brand Strategy &
Design Research

 

Expertise in strategic design, data-driven brand strategy, and design research – combining data science and visual communication, using applied methods for evidence-based, market-relevant decision-making.

• Understand competitive communication through visual data analysis.
• Identify trends and market niches.
• Match business goals with design outcomes – for maximum strategic impact.

worked for (incl. at agencies)

de-risk your decisions

Less guesswork, more trust

A data-driven process helps us understand current market trends faster. This significantly increases moodboard and positioning phases.

use cases

A visual analysis of universitiy brands.